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Podcast

Dec 11, 2024

Cybertechnology and Social Media: What Is TikTok Actually Doing with its Users?

As TikTok’s popularity skyrockets, growing concerns surround its algorithm, which intensifies user engagement through addictive content cycles while amassing vast amounts of personal data.

Dr. Felix Eickelbeck Lecturer

Prof. Dr. Alexander Hahn Professor of User Experience Research

Cybertechnology and Social Media: What Is TikTok Actually Doing with its Users?

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Overview

In this episode, we dive into the world of TikTok. We explore why TikTok has become so powerful and delve into TikTok’s algorithm and how it shapes user behaviour.

We also examine the implications for individual users as well as the broader societal impacts, including cultural trends and information dissemination. The discussion ends with recommendations for navigating TikTok responsibly as both individuals and communities.

Episode Timestamps

01:28 – Introduction about TikTok

03:00 – Why is TikTok powerful?

05:23 – TikTok’s algorithm & usage behaviour

07:35 – Implications for individual users

10:45 – Implications for societies

13:11 – Responses & recommendations

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