The MSME Strategy course is tailored to the unique needs of MSMEs in Eastern and South Eastern Europe and is designed to help managers not only better understand our business clients, but also the way we acquire and maintain relationships with the customers in this region. As a group of development-oriented banks, ProCredit recognises the vital role MSMEs play in the economic development of this region, and the course focuses on strategies for supporting MSMEs’ growth and sustainability. Through the course, managers will gain a deeper understanding of client profiling and selection, as well as the connection between MSMEs’ support and broader economic development.